A SmartWorks Consumer Products brand

Built on Sweetness

The viral, flavor-packed treats taking over feeds β€” and flying off retail shelves. Zimply Foods is your wholesale partner for the candy everyone's talking about.

β˜… 15+ years of industry experience β˜… Trusted by retailers nationwide
15+ YearsOf candy expertise
Wholesale PartnerServing retailers nationwide
Always On-TrendViral, kid-loved lines
USA-BasedSomerset, New Jersey
The Lineup

Crave it. Feel good about it.

Trend-driven lines built to ride the wave and own the shelf β€” from billion-view viral hits to a better-for-you range buyers are begging for.

Candy Salad packaging
#GoingViral

Candy Salad

3 billion views. One bag.

The TikTok candy-salad craze, pre-mixed for you β€” worms, fish, skulls and sour beads in one sweet & sour bag. No artificial dyes.

Crystal Crunch packaging
New#GoingViral

Crystal Crunch

The crunch that broke the internet.

A crystal-clear shell that snaps like glass over a juicy, chewy core. Not just candy β€” a sensory adventure. Hear it. Feel it.

Sour Blasters β€” Electric Watermelon, Blueberry Storm and Triple Berry Twister
#GoingViral

Sour Blasters

Warning: face-scrunching levels of sour.

Sour-dusted shell, juicy gush inside β€” the reaction candy built for the dare, the duet, the "you HAVE to try this."

Peelablez β€” Mango, Grape and Peach gummy candy
#GoingViral

Peelablez

Peel it. Reveal it. Devour it.

Peel the outer layer, reveal the chewy core, double the fruity flavor. The most satisfying gummy on the shelf β€” ASMR you can eat.

Fluffimals β€” Edible Marshmallow Friends, 4 characters
Kawaii Β· Squishy

Fluffimals

Where play and yum come together as one.

Squishy 3D marshmallow friends from the world of Fluffville β€” meet Fizzie, Blizzie, Meowmie & Sloffee. Collect all four.

Milk Mates β€” Strawberry, plus Chocolate, Bubble Gum, Cookies & Cream and Fruity Cereal flavors
Kid favorite

Milk Mates

Plain milk walks in. Magic walks out.

Dip a Milk Mates straw into a glass of milk and sip β€” the flavor beads turn boring milk into the best drink of the day.

Sneaky Good Cola Crush Sneaky Good Green Apple Snap Sneaky Good Orange Bliss Sneaky Good Raspberry Rush Sneaky Good Sour Cherry Zing Sneaky Good Sunny Peach
Better-for-youNew

Sneaky Good

Candy with a conscience.

Soft, chewy, guilt-free gummies β€” just 3g of sugar a bag. The clean-label line your health-conscious shoppers keep asking for, and your candy aisle is missing.

3g Sugar
Vegan
Keto
Gluten-Free
High Fiber
Halal
Kosher
Cola Crush
Green Apple Snap
Orange Bliss
Raspberry Rush
Sour Cherry Zing
Sunny Peach
For Retail Buyers

Why stock Zimply?

We're not just sweet β€” we're a serious partner for your candy aisle.

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Built on trends

Every line rides a proven viral wave β€” peelable, crunchy, sour, squishy. The hashtag does the marketing for you.

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Irresistible appeal

Bright, character-driven, screenshot-worthy packaging that earns the second look β€” and the impulse buy.

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Full-range partner

From viral indulgence to a clean better-for-you line β€” one supplier covers the whole modern candy aisle.

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Reliable supply

Backed by 15+ years of SmartWorks importing & distribution muscle. Order with confidence.

Our Story

Life is sweeter when shared

Born from the trusted foundation of SmartWorks Consumer Products, Zimply Foods was created to bring delicious, fun-first sweets to kids and adults of all ages.

We're a trusted wholesale partner, pairing 15+ years of proven expertise with a fresh, energetic spirit focused entirely on confections that move.

Zimply Foods β€” Simply Sweet.

Become a Retail Partner

Let's put Zimply on your shelves

Tell us a little about your business and what you'd like to carry β€” we'll be in touch shortly.